Every customer has an idea or perception about the brands they patronise. Likewise, we have an idea of our customer, ‘The Dashing Man’.
Thought Leader, Opinion Maker, Trailblazer
He thinks, therefore he is - has a mind of his own, never swayed by popular opinion
A true connoisseur who appreciates the good things in life
Safeguards tradition with zeal, embraces the new with zest
Chivalrous to a fault; righteous to a T
Never loses his cool or common sense
Wants and wears only the best; expects top value for his honest money; swears by Dashing