The Dashing Man

Every customer has an idea or perception about the brands they patronise. Likewise, we have an idea of our customer, ‘The Dashing Man’.

Thought Leader, Opinion Maker, Trailblazer

He thinks, therefore he is - has a mind of his own, never swayed by popular opinion

A true connoisseur who appreciates the good things in life

Safeguards tradition with zeal, embraces the new with zest

Chivalrous to a fault; righteous to a T

Never loses his cool or common sense

Wants and wears only the best; expects top value for his honest money; swears by Dashing